Digital Humanities professional with a decade of experience leading digital projects for museums. Expertise in web design and development, content creation, storytelling, research, writing, digital communications, and social media engagement. Proven project manager skilled in overseeing complex web and interactive projects, crafting digital strategies, and balancing multiple priorities to drive audience engagement. Adept at leveraging social media platforms, digital marketing, and multimedia tools to enhance online presence and foster meaningful connections with diverse audiences.
BA English, Creative Writing and History
California University of Pennsylvania
2007-2011
MA History, American Studies and Digital Humanities
West Chester University of Pennsylvania
2013-2015
Project Management and Leadership
Data Analysis, Performance Metrics, and SEO
Digital Marketing and Engagement
Collections Management Systems and Digital Archives
Web Design, Development, and Technologies
Content Creation, Storytelling, Research, and Writing
User Experience (UX), Accessibility, and Interactive Media
Social Media (Facebook, Instagram, Twitter, YouTube) content creation and strategy development
Analytics, Data Management, and Reporting (Google Analytics, Excel)
Content Management Systems (Drupal, Omeka, Wordpress)
Word Processing and Design Tools (Microsoft Office Suite, Adobe Creative Suite)
Front End Web Development (HTML, HTML5, CSS, CSS3, JavaScript, JQuery)
Information Architecture, WCAG, and UX Design Principles
SEO & Digital Marketing Tools (Google Search Console, SEMrush, Yoast SEO, Google Ads, Meta Ads)
CRM & Email Marketing Platforms (Salesforce, Mailchimp, Constant Contact, HubSpot)
Emerging Technologies (AI tools, AR/VR)
Pennsylvania Academy of the Fine Arts | Philadelphia, PA
Digital Communications and Website Manager, July 2023 - Present
Social Media Management: Managed PAFA’s official social media accounts, curating engaging content to promote exhibitions, arts education programs, events, and artist interviews.
Social Media Growth: Developed and implemented a social media strategy that resulted in:
20% growth on Instagram (25.6k followers) and 10% growth on Facebook (21.8k followers)
100% increase in Instagram engagement, reaching 252.5k with a 7.52% engagement rate
1,200% increase in Facebook engagement, reaching 2.5 million with a 1.57% engagement rate
Digital Marketing Strategy: Developed and executed digital strategies with KPIs aligned to organizational goals, reporting regularly to stakeholders. Managed a $60k paid media budget, ensuring efficient allocation for optimal reach and engagement.
Paid Media Advertising: Leveraged platforms like Google Ads and Facebook Ads to expand campaign reach and effectiveness, ensuring alignment with broader marketing goals.
Email Marketing: Designed and executed email marketing campaigns, including the monthly newsletter, reaching 29,000 constituents. Achieved net audience growth of 3,777, with a 37.6% open rate and 5.2% click-through rate.
Website Management: Maintained and updated PAFA’s website, ensuring high-quality content and resolving technical issues like broken links and outdated content.
Analytics and Reporting: Monitored analytics and provided data-driven recommendations to enhance audience engagement, refining strategies based on performance insights.
Cross-Functional Collaboration: Collaborated with PR teams to coordinate press releases, media relations, and external communications. Worked closely with internal teams to ensure cohesive messaging across all digital channels.
Communications Strategy Support for Degree Program Closure: Collaborated on the development and execution of the communications strategy for PAFA's degree program closure, crafting key messaging, coordinating internal and external communications, and addressing stakeholder concerns to maintain a positive institutional image during the transition.
Delaware Historical Society | Wilmington, DE
Web and Digital Projects Manager, July 2021 - July 2023
Digital Initiatives Coordinator, July 2019 - July 2021
Education Coordinator, Read House & Gardens, Feb 2019-July 2019
Winterthur Museum, Garden, and Library | Wilmington, DE
Boston Furniture Archive Cataloging Assistant, Dec 2016 - Jan 2019
Visitor Services Assistant, Apr 2014 – Jan 2017
Library and Archives Volunteer, Sept 2015 – Jan 2017
American Philosophical Society | Philadelphia, PA
Rare Book Cataloging Intern, Nov 2016 - Jan 2017
William Brinton 1704 House | West Chester, PA
Museum Intern, May 2015 – Aug 2015
Historical Society of Pennsylvania | Philadelphia, PA
Programs and Services Intern, Jan 2015 – May 2015
Delaware Museum of Natural History | Wilmington, DE
Exhibits Intern, May 2013 – Aug 2013
"Love, Art, and Determination of Sculptor John Rhoden." PAFA Blog, October 16, 2023.
www.pafa.org/news/love-art-determination-sculptor-john-rhoden-101623
"Telling America’s Diverse Story Through Art at PAFA." PAFA Blog, November 6, 2023.
www.pafa.org/news/telling-americas-diverse-story-through-art-pafa-110623
"Mystical Brushstrokes: Peter Miller’s Surrealist Life." PAFA Blog, January 9, 2024.
www.pafa.org/news/mystical-brushstrokes-peter-millers-surrealist-life-010924
"Black History at PAFA: Theodore E. Wells—WWII Veteran, Teacher, Artist." PAFA Blog, February 29, 2024.
www.pafa.org/news/black-history-pafa-theodore-e-wells-wwii-veteran-teacher-artist-022924
"Art Herstory: The Painting-Driven Life of PAFA Alum Barbara Sosson." PAFA Blog, April 4, 2024.
www.pafa.org/news/art-herstory-painting-driven-life-pafa-alum-barbara-sosson-040424
"I Just Want to Share Beauty and Be Who I Am: The Art Experience of Anna Bogatin Ott." PAFA Blog, June 10, 2024.
www.pafa.org/news/i-just-want-share-beauty-be-who-i-am-art-experience-anna-bogatin-ott-061024
"Adventures in American Art: A Curator’s Trip to Albuquerque." PAFA Blog, July 25, 2024.
www.pafa.org/news/adventures-american-art-curators-trip-albuquerque-072524
"Show the Sketches to the Audience: Chuck Schultz." PAFA Blog, August 6, 2024.
www.pafa.org/news/show-sketches-audience-chuck-schultz-080624
"So Much Art, So Little Time: An Interview with Laura Storck." PAFA Blog, August 27, 2024.
www.pafa.org/news/so-much-art-so-little-time-interview-laura-storck-082724
"Behind the Canvas: An Art Conservator’s Magic Touch." PAFA Blog, September 10, 2024.
www.pafa.org/news/behind-canvas-art-conservators-magic-touch-091024
"Five Influential Figures from PAFA’s Cast Hall." PAFA Blog, September 24, 2024.
www.pafa.org/news/five-influential-figures-pafas-cast-hall-092424
"Welcoming Back Harry Philbrick: A Friend and Visionary Returns to PAFA." PAFA Blog, October 8, 2024.
www.pafa.org/news/welcoming-back-harry-philbrick-friend-visionary-returns-pafa-100824
"Celebrating 30 Years of PAFA’s After-School Studio Arts Program." PAFA Blog, October 22, 2024.
www.pafa.org/news/celebrating-30-years-pafas-after-school-studio-arts-program-102224
"Painting to Change the World: Art and Advocacy Passions that Inspire Maia Palmer." PAFA Blog, November 12, 2024.
www.pafa.org/news/painting-change-world-art-advocacy-passions-inspire-maia-palmer-111224
"Honoring PAFA’s Legacy: A Founding Day Reflection." PAFA Blog, December 26, 2024.
www.pafa.org/news/honoring-pafas-legacy-founding-day-reflection-122624
Pennsylvania Academy of the Fine Arts Website (pafa.org)
Website Manager, Pennsylvania Academy of the Fine Arts, July 2023-Present
Digital Guide to Pennsylvania Academy of the Fine Arts on Bloomberg Connects
Project Manager, Pennsylvania Academy of the Fine Arts, July 2023-February 2024 (maintenance ongoing)
Digital Collections (digital.dehistory.org)
Project Co-Lead and Contributor, Delaware Historical Society, July 2021-Present
Delaware Historical Society Website (dehistory.org)
Project Manager and Webmaster, Delaware Historical Society, July 2019-Present
Covid Chronicles Delaware (covidchroniclesde.org) inactive
Project Co-Lead and Webmaster, Delaware Historical Society, April 2020-2023
Journey to Freedom Blog (journeytofreedomblog.com) inactive
Project Manager and Webmaster, Delaware Historical Society, July 2020-2023
Read House and Gardens Website (readhouseandgardens.org)
Co-designer and Webmaster, Delaware Historical Society, July 2020-Present
Boston Furniture Archive (bfa.winterthur.org)
Cataloging Assistant, Winterthur, Dec 2016 -Jan 2019
DelaWARES (delawares.org) inactive
Digital Humanities Consultant, Winterthur , July 2017-Jan 2019
Documenting Diversity (documentingdiversity.org) inactive
Digital Humanities and Oral History Assistant, West Chester University, Sept 2014-Nov 2017
Goin’ North (goinnorth.org)
Contributor, West Chester University, Sept 2014-Oct 2015