kristin
Geiger-Rayca
Digital Human[ist]
Digital Human[ist]
ABOUT ME
As a Digital Human[ist], I'm deeply passionate about using technology, especially storytelling, to connect diverse audiences with the world of arts and culture. With over a decade of experience leading digital projects for museums, I bring expertise in web design, content creation, project management, and digital engagement strategies. I’m driven by projects that honor the human experience, with a particular focus on the museum and cultural sectors.
At the Pennsylvania Academy of the Fine Arts (PAFA), as the Digital Communications and Website Manager, I lead digital marketing initiatives, social media strategies, and website management to enhance visitor engagement, support organizational goals, and advance PAFA’s mission. My role involves creating digital content that tells impactful stories and fosters deeper connections with the arts. I also manage paid media strategies, oversee analytics reporting, and ensure the accessibility and usability of PAFA’s digital platforms.
I hold a Master's degree in History with a focus on American Studies and Digital Humanities from West Chester University and a Bachelor's degree in English and History from California University of Pennsylvania. Throughout my career, I have contributed to various significant projects, including the Delaware Historical Society’s digital collections and the Winterthur Museum’s digital archive initiatives.
I am driven by the belief that technology can transform the way people interact with history, art, and culture. Through my work, I aim to make these experiences accessible and engaging for all, whether through dynamic web content, interactive media, marketing tools, or digital archives.
IRL I love books of all genres, video games, puzzles, and being with my partner, cats, friends, and family. Find me traveling, camping, hiking, or dancing at concerts when I’m not at a museum. Museums have been a love of mine since childhood, and I’m grateful to contribute to something I believe is good for humanity.
Whether for work or to be friends—let's connect!